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How Sweat Equity Helped Reach 780% Business Growth in 12 Months

This is the story of how Tamara helped take a business from under half a million turnover to over $10M in 2 years and the importance of sweat equity to help make it happen.

Tamara started a marketing company 19 years ago specialising in national and international ASX and established brands. Tamara’s agency also worked closely with medium size private companies to develop and implementing high-growth marketing and sales strategies. The agency grew to be in the top 2% of agencies in Australia. 

During this time, Tamara enjoyed working closely with M&As to help increase the value of businesses for acquisition through improved brand equity and sales, whilst demonstrating strong growth trends for the future. This lead to Tamara recently taking on her first sweat equity project FivePointFour which saw 780% growth in the first 12 months. 

Tamara has since start her second sweat equity project. Tamara’s specialty is in online sales automation and is an international speaker on the topic. Tamara’s focus is on subscription-based online products/services that use social media channels to build brands and sales off limited marketing budgets (organic growth strategies). 


  • Stevie American Business Awards – 1st place (gold)
    Female Entrepreneur of the Year: Fast Growth

  • SmartCompany Smart 50 Award: 3rd place

  • BRW Fast Starters Top 20 List: #18

  • Lord Mayor Small Business Growth Award: 1st Place

  • Brisbane News: Young Entrepreneur Hospitality & Tourism 1st place


Show Notes

  • How Tamara transitioned from business owner to investor 00:04:05

  • What is sweat equity? 00:06:27

  • Tamara’s ‘sweat’ approach? 00:07:30

  • Pitfalls of sweat equity and how to avoid them 00:11:35

  • How did Tamara become involved with FivePointFour? 00:15:32.

  • Tamara answers the impossible question: What is sweat equity worth & how do you calculate it? 00:19:40

  • The importance of founders and investors being motivated by the same things 00:20:52

  • How did Tamara achieve 780% growth in 12 months with FivePointFour? 00:23:52

  • The haircare brand taking America by storm & how Tamaara got involved 00:26:38

  • Highlights & challenges bringing a brand into America 00:34:02

  • Understanding sweat equity from an investor’s viewpoint 00:42:16

  • Why Tamara’s personal assistant is getting her car – 00:50:38

  • How Tamara got to spend a week with Richard Branson 00:52:01

  • The one question Tamara believes all business owners need to ask themselves 00:01:00

  • Three rules for business success 01:04:02

  • What a start- up business needs to do to get big investors 01:06:46

The First Step Podcast
00:00 / 01:04

About the Podcast

Welcome to “The First Step Podcast” with Nerissa Chaux where we chat with remarkable people about their personal and business adventures.


Our goal is to give you little jewels of knowledge that you can adapt into your life to form and own your destiny. Some of our guests will be familiar, others not, but the common thread is - they had a plan and took the first step to getting where they are today.


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